The word
The word zenith designates the highest point reached by a star in the sky — the moment when the shadow vanishes, when measurement becomes exact, when the summit is touched. It entered our languages in the 13th century, transmitted by Andalusian astronomers from the Arabic samt ar-ra's, "the direction of the head". Toledo, Cordoba, Fez — this word travelled from us.
We wrote it CENIT, in the medieval Castilian spelling, as a tribute to that lineage. The brand does not refer to a personal summit: it designates the moment when knowledge reaches its maximum precision. That moment is what we wish to transmit.