Consultancies will sell you a six-figure AI audit, an 80-page report and three executive workshops. We have advised enough Moroccan executive committees in 2025 to make one claim: most executives do not need a consultancy. They need a method. Here it is, in seven condensed steps — the one we teach over three days in our programme AI for Executives.
Step 1 — Tell the disruption from the noise
First of all: spend a day using ChatGPT, Claude and Gemini yourself. Not a demonstration. Real use. Compare. Observe. Everything begins there.
Step 2 — Map the use cases
List the processes in your organisation that consume human time to produce text, figures and repetitive decisions. That is your raw material.
Step 3 — Prioritise on two axes
A classic but formidable matrix: business impact × technical feasibility. Keep the three to five use cases that maximise both.
Step 4 — Decide Build, Buy or Partner
For each use case, a trade-off. Build in-house, buy a tool, or partner with a provider. Criteria: data sensitivity, internal resources, total cost over 3 years.
Step 5 — Frame governance
An executive-level sponsor. A monthly AI committee. A usage charter signed by all. Without governance, AI projects die at pilot stage.
Step 6 — Comply with law 09-08
Before any deployment: a legal audit. In Morocco, the CNDP keeps watch. Fines are starting to take effect. It is your personal responsibility as an executive.
Step 7 — Measure, adjust, repeat
KPIs defined from the framing stage. Quarterly report to the executive committee. Quick pivot on the cases that do not take off. AI rewards iteration, not the fixed plan.
Want to accelerate this process in three days, with your team? Discover our executive programme AI for Executives in Rabat.