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Day 1 — Foundations
- Panorama 2026: ChatGPT, Claude, Gemini, Mistral, Perplexity
- The grammar of the prompt: 7 levers that change everything
- The augmented creative brief: from client brief to prompt-brief
Best-seller Practitioner Workshop
GenAI for Marketing
Produce more, better, faster. Master ChatGPT, Midjourney and agents to deliver a full campaign in two weeks instead of two months.
I — Overview
The why of this programme.
The most intensive programme on the Moroccan market for marketing teams. By the end of the week, you leave with a complete campaign ready to launch, produced with AI as a team, under the supervision of practitioners.
II — Audience
For whom
this programme is designed.
- Marketing directors and managers
- Product managers and brand managers
- Community managers and content managers
- Communication agencies, creative freelancers
III — Objectives
What you will be able to do.
- Master prompt engineering for marketing (CENIT method)
- Generate text, visuals and videos consistent with your brand guidelines
- Industrialise the production of social, blog and email content
- Build a personalised AI agent for your brand
- Measure real impact: productivity, quality, ROI
IV — Programme
Hour by hour,
module by module.
No generic slide. Every module produces a deliverable you keep.
02
Day 2 — Written content
- Blog articles: SEO structure + brand voice (workshop)
- Newsletters: generating 12 issues in 2 hours
- LinkedIn, Instagram, TikTok posts: 30 posts in a single morning
03
Day 3 — Visuals & video
- Midjourney v7: brand visuals, product photography, mood boards
- Video generation: Sora, Runway, Kling — a practitioner comparison
- AI voice-over and podcasts: ElevenLabs, production workshop
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Day 4 — Automation
- Make and n8n: your first automated production chain
- GPTs and Claude Projects: building an agent dedicated to your brand
- Connecting Notion, Drive and Slack for a team AI studio
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Day 5 — Real production
- Final workshop: delivering a complete campaign (8 deliverables)
- Performance measurement: CENIT marketing AI KPIs
- Roll-out plan within your team + 30 days of follow-up
Pre-registration
GenAI for Marketing
Next intake: 7 September 2026. Limited to 12 seats.
TuitionOn request
Duration5 days · 35 hours
FormatOn-site Rabat
Eligible for OFPPT funding, Special Training Contracts (CSF) and enterprise training plans.